CLIENT: Il riccio in padella, is a young private chef from Puglia, Taranto, who has lived in Bologna for years. He has always had the passion for cooking, but in recent years he has decided to grow it in a more serious and professional way by starting a home chef business.

PROJECT: Brand identity

AGENCY: Meti Comunicazione

BRIEF: The name Il riccio in padella comes from its characteristic of curly hair. To say that he puts all his passion in the dishes. The logo had to communicate his personality:

Characteristics: Sincere, eccentric
Design: Delicate
Favorite colors: yellow, saturated orange  and green
Logo: graphic stroke

Proposals:

The logo choosen is the second with the third color palette.